It is costly, in terms of time and effort, to acquire a new donor/ customer. Letting your existing unhappy donors/ customers go however could have cost the organization even higher costs, imposing thereby irreversible damage to the organizations in terms of image. We consider donor/ customer retention is therefore as equally as, if not more important than acquisition. Riding on the solid experiences of the Bron management team in loyalty and retention, with the support of the agency��s strong telemarketing team, Bron Marketing is able to offer total loyalty solutions tailored to the needs of the organization.

These solutions include developing strategy and analysis of the organization existing donor/ customer base on their contributions, value and potentials, coming up then accordingly with appropriate loyalty program concept to actual implementation. These implementations vary from making only small touches by extending welcome calls to new donors/ customers at their point of entry, making regular communications and introduction calls throughout, to the development of a bigger-picture loyalty strategy and structure supported with marketing, sales, and fulfillment logistics.